TIRANA THROWDOWN
Day-by-day documentary coverage of "Valde" and Dana Sommer at the Tirana Throwdown, Albania.
PROBLEM
Reportage-style documentary coverage of the Tirana Throwdown CrossFit event.
Five days in Tirana, Albania, producing reportage-style documentary coverage of the Tirana Throwdown CrossFit event. At the center: Waldemar "Valde" Dinges a former KSK soldier turned athlete, podcaster and YouTuber, alongside Dana Sommer. The goal: one carousel posting delivered at the end of each day, telling the competition as an unfolding story, plus a large pool of raw, minimally-edited extra footage handed over to both athletes for their own later projects and social content. Documentary pace, close access, no staging.
SOLUTION
Reportage/Documentary CoverageTirana,
Albania
May 2026
Athletes: Waldemar "Valde" Dinges
(ex-KSK, athlete, podcaster, YouTuber)
and Dana Sommer
Event: Tirana Throwdown (CrossFit)
35%
INCREASE IN WEBSITE TRAFFIC
25%
BOOST IN SOCIAL MEDIA FOLLOWERS
15%
UPLIFT IN PRODUCT SALES
